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One ecosystem, many plays: Decoding SDV strategies across the industry

The Software-Defined Vehicle (SDV) isn't just changing the automotive world, it's actively redefining strategies, partnerships, and priorities across the industry. From Tier 1 suppliers to OEMs and tech giants, every player is bringing their unique game plan to the table.

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This on-demand webinar dives deep into the multifaceted strategies shaping the SDV ecosystem. Join industry leaders from Infineon, Mercedes-Benz, Snowflake, and ÷ÈÓ°Ö±²¥ on the panel as they unpack the biggest questions and opportunities driving this shift.

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Key highlights

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  • Global vs. local strategies: How regulatory demands impact scalability.

  • Collaboration & competition: Striking a balance between partnership and differentiation.

  • Legacy vs. modern systems: Modernizing tech without risking continuity.

  • Customer-centric innovations: Creating real value through personalization and digital continuity.

  • Accelerating progress: Unpacking opportunities for industry-wide collaboration.

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This on-demand session is designed for automotive professionals, tech innovators, and business leaders who want to gain clarity and actionable insights into the opportunities and challenges driving SDV innovation.

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Speakers

Headshot Joerg Seitter

Joerg Seitter

Distinguished Engineer and Technical Lead Automotive Software

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Infineon Technologies

Headshot of Markus Rettstatt

Markus Rettstatt

Vice President Software Defined Car

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Mercedes-Benz Tech Innovation GmbH

Headshot of Dr. Michael Gerstlauer

Dr. Michael Gerstlauer

Manufacturing Field CTO - EMEA

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Snowflake

Headshot Michael Fait

Michael Fait

Head of Software-Defined Vehicles

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Headshot Sriram J

Sriram J

Principal Consultant

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